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We believe that sustainability is not just about protecting the environment, but also about creating spaces that enhance human well-being. That's why we prioritize designing and constructing spaces that consider how human beings interact with the space. By using sustainable materials and energy-efficient technologies, we ensure that our developments are not only environmentally conscious but also comfortable and safe for people to live and work in. Ultimately, our commitment to sustainability is grounded in the belief that happy humans lead to a happy earth, and we strive to create developments that promote both. By designing outdoor spaces and creating community events that encourage human interaction, we create sustainable developments that enhance the quality of life for everyone.

Our Commitment to Sustainability in Projects

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Al Barari

Known for being the green heart of Dubai, it’s the region's first luxury community that prioritizes both comfort and sustainability. The innovative microclimate established has not only made a significant impact in reducing carbon emissions, but it also provides residents with a unique living experience.

Al Barari is amongst the lowest density communities in the UAE with only 20% of the area built up, with 6 elegantly themed gardens that cover over 586,000 sq ft. In addition, there are over 425,000 sq ft of naturally filtered lakes, freshwater streams, bypaths, and waterways run through the community which encourages outdoor living with a great microclimate, this helps to alleviate air quality concerns, which is a significant issue in Dubai.

The green areas in Al Barari are maintained by filtering sewage treatment water, which results in reduced water consumption. Al Barari also utilizes a unique soil additive to reduce water consumption by 50% during planting. Additionally, efforts are being made to introduce solar technology to the community.

Nurai Island

Nurai Island has gained recognition for its unwavering commitment to sustainability. The island's impressive achievements include the installation of a pioneering floating solar power plant, a first of its kind in the UAE, as well as the implementation of solar-powered public lighting and electric buggies for transportation.


The island's innovative "green carpet" design strategy has been instrumental in maintaining its unspoiled and serene appearance, with minimal concrete visible in the landscape.


Nurai Island sets a new standard for sustainability in the region and demonstrates how environmentally responsible practices can be integrated seamlessly into the design and operation of world-class destinations.


At Hameni Tower, we prioritize the use of natural and earthy materials, creating a peaceful and harmonious environment for our residents. Our commitment to sustainability extends to the implementation of energy-efficient lighting and cutting-edge water conservation technology. We believe that a sustainable approach not only benefits the environment, but also enhances the quality of life for our residents, creating a healthier and more comfortable living experience.

ZUHA Island

At ZUHA, we will be prioritizing sustainable practices to benefit both our residents and the planet. We will be making solar power our primary source of energy, reducing our carbon footprint, and contributing to a cleaner environment. Additionally, we will be implementing a coral transplant program to encourage ocean life and help preserve our planet's delicate ecosystems for future generations.


FIVE Palm Jumeirah is committed to sustainability and has integrated cutting-edge technology and efficient operations to sustain its entertainment platform. By utilizing solar power and repurposed water for lush landscaping, and implementing smart controls to conserve energy, FIVE Palm Jumeirah offers a seamlessly sustainable experience without compromising on luxury or comfort.

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